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資料外洩危機模擬:公司與大眾

當公眾的質疑焦點從公司官方的說法轉移到其他方面時,就會出現聲譽危機,請比較雙方的應對方案。

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事件時間軸 + 公司聲明 · 📄 隨附一份範例文件。

範例問題

Szybko資料外洩危機將在社群網路上如何發展?公司立場與公眾疑問有哪些差距?哪種應對方案效果最佳?
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Szybko data leak: 200,000 customers exposed, company silent for two days

WARSAW — Personal data of about 200,000 customers of the food-delivery app Szybko — names, phone numbers and full order histories — was left openly accessible on an unprotected server. The company said nothing for 48 hours after the leak became public and then issued a four-sentence statement that, critics say, "explains nothing".

Background

Szybko operates in 14 Polish cities, works with 2,300 restaurants and about 4,000 couriers, and has 1.1 million active users. Its brand is built on speed and a friendly tone in social media. The exposed database contained orders going back three years, including delivery addresses, notes such as "door code 4471" and, in some cases, orders from pharmacies.

Who is involved / positions

  • Szybko, CEO Paweł Mazur: the statement says the database was "a test environment", that "no payment data was affected" and that the company is "cooperating with the authorities". Mazur has not appeared in public.
  • Ola Dąbrowska, independent security researcher, found the server and says she reported it to Szybko eight days before going public — and received no answer.
  • The national data-protection authority: has opened proceedings; fines can reach 4% of annual turnover.
  • Couriers' group "Kurierzy Razem" (spokesman Damian Sikora): couriers' phone numbers were in the data too, and some already receive threatening calls.
  • Angry customers, gathered around the hashtag #SzybkoWyciek, are deleting the app and sharing screenshots of their own orders found in the leak.
  • Consumer-rights NGO "Czujny Konsument" (lawyer Ewa Kamińska) is preparing a class action and collecting affected users.
  • Competitor Talerzyk offers "a month of free delivery for anyone leaving Szybko".

Timeline of the first three days

  • Day 1, 09:00 — Dąbrowska publishes a blog post with redacted screenshots. By evening the story is on major news portals.
  • Day 1, 18:00 — the server is taken offline; Szybko says nothing.
  • Day 2 — #SzybkoWyciek trends; the authority confirms an investigation; Talerzyk launches its offer.
  • Day 3, 09:00 — Szybko publishes its short statement, without an apology. Couriers announce a two-hour strike.

Key facts and numbers

  • 200,000 customers, ~4,000 couriers, 3 years of orders.
  • 48 hours of silence, 8 days of ignored warnings.
  • Potential fine: up to 4% of turnover (turnover last year: 310 million złoty).

What happens next

Szybko's board meets on Day 4. The NGO says 3,000 people have already joined the class action. Journalists are asking whether Mazur will resign.

This material is fictional and was created as an example for a simulation.

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工作原理

  1. 01
    知識圖譜

    從你的資料中提取人物、組織和事件,並將它們編織成世界的共同記憶。

  2. 02
    人口

    每個實體都成為一個具有個性、興趣和記憶的智能體;模擬參數會自動調整。

  3. 03
    模擬

    經紀人同時在兩個社交平台上發布、評論、爭論和改變主意,一輪又一輪。

  4. 04
    報告

    分析師會研究所有發生的事情,並撰寫預測報告,其中包含關鍵轉折點、風險和有影響力的群體。

  5. 05
    對話

    詢問任何一位經紀人他們為何做出那樣的反應,或向分析師提出後續問題。

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