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Public opinion and crises

How a local conflict escalates

See who picks up a controversial decision first — residents, media, bloggers or officials — which arguments win and what response calms the situation.

What to upload: News article + the authorities' decision

📄 Sample document included

Audience:

Public opinion and crises

Public stress test of an announcement

Check how institutions, media, affected groups and observers may reshape an incident, a policy or an announcement before you publish it.

What to upload: Announcement or incident brief

Public opinion and crises

The gap between the company and the public

Watch a reputational crisis grow when the public's questions drift away from what the company says, and compare response plans.

What to upload: Incident timeline + company statement

📄 Sample document included

Audience:

Public opinion and crises

Rehearse a crisis statement

Test the wording, the timing and the spokesperson of a statement against journalists' questions and stakeholder backlash.

What to upload: Draft statement + incident facts

Public opinion and crises

Recovering trust after a scandal

Compare reputation-repair paths: what restores trust, what looks like an excuse, and which groups stay angry longest.

What to upload: Summary of the scandal + planned actions

Rumours and information attacks

How a rumour spreads and how to stop it

Model a rumour travelling through Telegram, short videos and entertainment accounts, and find which actions stop it fastest.

What to upload: Description of the rumour + official facts

📄 Sample document included

Audience:

Rumours and information attacks

Analysis of an information attack

Take a fresh disinformation drop, see which audiences pick it up and how it mutates, and get recommendations on how to respond.

What to upload: The false message + context and facts

Policy and government

Where the pressure on a draft law comes from

Check how employees, business, unions, the opposition and the media read a draft regulation and where the strongest push-back comes from.

What to upload: Draft law + stakeholder positions

📄 Sample document included

Audience:

Policy and government

Rolling out a rule change

Find the confusing wording, the objections and the friction of a policy update before people have to follow it.

What to upload: Old and new rules + who they affect

Policy and government

Comparing policy options

Put two or three options side by side: effects on different groups, fairness narratives, implementation risks and evidence gaps.

What to upload: Policy options + data on affected groups

Strategy and stakeholders

Stakeholder reaction to a strategic decision

Rehearse how executives, employees, partners, regulators and the public may react to a big decision.

What to upload: Decision memo + list of stakeholders

Strategy and stakeholders

Choosing between strategic options

Compare choices, expose fragile assumptions and see what evidence you need before you commit.

What to upload: Options + assumptions behind them

Strategy and stakeholders

Organisational change

Stress-test adoption, internal communication and resistance before a reorganisation or a new way of working starts.

What to upload: Change plan + team structure

Strategy and stakeholders

Business war game

Play several rounds of moves and counter-moves between you, rivals, customers and regulators.

What to upload: Your strategy + market and competitor notes

Strategy and stakeholders

How competitors will answer

See whether rivals imitate, undercut, reposition, partner or ignore your launch, price change or entry.

What to upload: Your move + competitor profiles

Strategy and stakeholders

What if one assumption changes

Run the same situation twice with one assumption changed and compare how the outcome shifts.

What to upload: Base scenario + the assumption to change

Strategy and stakeholders

Scenario planning

Turn a strategic plan, market notes and constraints into several plausible futures before committing.

What to upload: Strategy document + market notes

Market, launch and growth

The costliest misunderstanding at launch

Stress-test a launch before customers, competitors and commentators interpret it for you.

What to upload: Launch announcement + FAQ

📄 Sample document included

Audience:

Market, launch and growth

Entering a new market

Test buyer urgency, incumbents' response, partners, channels and regulators before you enter.

What to upload: Entry plan + market overview

Market, launch and growth

Expansion to new regions

Compare regions and segments: localisation risks, channel fit and the order of expansion.

What to upload: Expansion plan + data on regions

Market, launch and growth

Go-to-market plan

Simulate buyers, channels, pricing pressure and competitors before the rollout and find the weak link.

What to upload: GTM plan: audience, channels, price, messages

Market, launch and growth

Launch sequence and timing

Decide which audience comes first, which channel and when, and what to say at each step.

What to upload: Launch calendar + channels

Market, launch and growth

Comparing product concepts

Put several ideas in front of a simulated audience: reactions, adoption barriers and what to validate next.

What to upload: Concept descriptions

Market, launch and growth

Is there demand

Test demand hypotheses by segment before you build or launch.

What to upload: Product idea + target segments

Market, launch and growth

Choosing a product name

Compare candidate names for clarity, memorability, pronunciation, associations and confusion risk.

What to upload: List of names + product description

Market, launch and growth

Testing a value proposition and messages

Check clarity, credibility and difference from competitors, and which objections the message provokes.

What to upload: Value proposition + key messages

Market, launch and growth

Adapting a product to local taste

Test flavour, recipe, menu, packaging and claims for a region before localising.

What to upload: Product + the region's preferences

Pricing

Changing prices

Rehearse customer objections, plan migration, churn talk and competitors' counter-positioning.

What to upload: Old and new prices + customer segments

Pricing

Willingness to pay

Find price thresholds by segment, competitors' anchors and what proof of value is missing.

What to upload: Product + price options + competitors' prices

Pricing

Plans and packages

Compare tier boundaries, feature value and upgrade friction before launch.

What to upload: Plan structure and features

Pricing

Discounts and promotions

Test reactions to a discount, urgency claims, damage to the brand and renewal pressure.

What to upload: Promotion terms

Pricing

Is the pricing page clear

Check whether people understand tiers, limits, add-ons, billing terms and hidden-fee risk.

What to upload: Pricing page text

Pricing

B2B purchase approval

Simulate procurement, legal, security and finance objections that block a deal.

What to upload: Offer + the client's buying process

Pricing

B2B buyers' reaction

See buyers' objections, switching risks, proof gaps and the alternatives they compare you with.

What to upload: Offer + buyer profiles

Customer and market research

Survey before the survey

Simulate respondents' answers by segment to sharpen questions before paying for a real panel.

What to upload: Questionnaire + target audience

Customer and market research

Building and checking personas

Turn interviews, reviews and notes into personas, then check them for weak assumptions and duplicates.

What to upload: Interviews, reviews, sales notes

Customer and market research

Audience segmentation

Compare needs, habits, barriers and reactions of segments before product, price or message decisions.

What to upload: Audience data + the decision to test

Customer and market research

Customer journey

Map stages, touchpoints, pain points and motives, and find where customers drop off.

What to upload: Description of the journey + feedback

Customer and market research

Insights from reviews and support tickets

Turn reviews, tickets and interviews into hypotheses and validation tasks.

What to upload: Reviews, tickets, interview notes

Customer and market research

Preparing interviews and focus groups

Rehearse themes, objections and follow-up questions before real fieldwork.

What to upload: Discussion guide + topic

Customer and market research

What drives sentiment

Analyse reviews, comments and survey text to see what drives positive and negative feelings.

What to upload: Reviews, comments, survey answers

Customer and market research

Support conversation simulator

Rehearse conversations with angry customers, refund requests and escalations.

What to upload: Support rules + typical cases

Customer and market research

Consumer trends

Inspect shifts in behaviour and preferences and the stories around a category.

What to upload: Category data + observations

Customer and market research

Checking materials for patients

Pretest health information for clarity, actionability and trust with people of different health literacy.

What to upload: Leaflet or instructions for patients

Brand and marketing

Brand perception and rebranding

Test category fit, message recall, trust signals and rebranding risk.

What to upload: Brand description + planned changes

Brand and marketing

Brand health over time

Follow awareness, associations, trust and purchase intent as events unfold.

What to upload: Brand data + upcoming events

Brand and marketing

Campaign before production

Test positioning, creative ideas, offers and channels before spending on production.

What to upload: Campaign concept + creative ideas

Brand and marketing

Ads in social commerce

Test hooks, creator angles, user-generated content and checkout objections.

What to upload: Ad hooks + product

Brand and marketing

Positioning a store brand

Test price tiers, comparison with national brands, shopper trust and shelf role.

What to upload: Store brand + competing brands

Finance and predictions

Market reaction to a report

See how management, analysts and retail investors read the same financial news differently.

What to upload: Earnings release + market context

Finance and predictions

Investor sentiment

Analyse investor mood, bullish and bearish narratives and gaps in evidence.

What to upload: News, posts and analyst notes

Finance and predictions

Budget and runway scenarios

Review revenue, costs and cash scenarios against the reactions of the team, investors and customers.

What to upload: Budget + key assumptions

Finance and predictions

Forecasting an event

Turn a yes/no question about a future event into reviewable paths, then add a catalyst and compare.

What to upload: The question + evidence and news

Stories and sport

Continue the story

Treat a fictional world as a network of motives and secrets and see how one event changes the plot.

What to upload: A chapter + what should happen next

📄 Sample document included

Stories and sport

Alternative endings

Test continuations, lost endings and characters' motives while keeping the world consistent.

What to upload: Text of the story + the twist to try

Stories and sport

Match and tournament forecast

Build an evidence-based forecast from team form, pressure and fans' and pundits' narratives.

What to upload: Teams' news and statistics