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Uphando lwabathengi kunye nemarike · Uhambo lwabathengi

Ukulinganisa Uhambo Lwabathengi: Fumana Abashiyelweyo

Beka imephu yeendawo zokunxibelelana, iindawo zokunxibelelana, iindawo ezibangela intlungu kunye neenjongo, kwaye ufumane apho abathengi behla khona.

Yintoni omawuyilayishe

Inkcazo yohambo + impendulo

Umzekelo wombuzo

Where in [the customer journey] do people get stuck or leave, what do they feel at each stage, and which change helps most?
Faka isicelo kwikhonsoli

Ingaba isebenza kanjani

  1. 01
    Igrafu yolwazi

    Abantu, imibutho kunye neziganeko zikhutshwa kwizinto ozifundileyo kwaye zilukwe zibe yinkumbulo efanayo yehlabathi.

  2. 02
    Abemi

    Into nganye iba yiarhente enobuntu bayo, izinto enomdla kuzo kunye nenkumbulo yayo; iiparameter zokulinganisa zilungiswa ngokuzenzekelayo.

  3. 03
    Ukulinganisa

    Iiarhente zithumela, zinike izimvo, zixambulisane kwaye zitshintshe iingqondo zazo kumaqonga amabini oluntu ngaxeshanye, zijikeleza emva kwenye.

  4. 04
    Ingxelo

    Iarhente yohlalutyo ifunda yonke into eyenzekileyo ize ibhale uqikelelo olunemiba ephambili yokuguquka, iingozi kunye namaqela anempembelelo.

  5. 05
    Ingxoxo

    Buza nayiphi na iarhente ukuba kutheni iphendule ngendlela ephendule ngayo, okanye ubuze imibuzo elandelayo kumhlalutyi.

Iimeko ezifanayo

Uphando ngaphambi kophando

Lingisa iimpendulo zabaphenduli ngokwecandelo ukuze uphendule imibuzo ebukhali ngaphambi kokuba uhlawulele iphaneli yokwenyani.

Ukwakha nokujonga abantu

Guqula udliwanondlebe, uphononongo kunye namanqaku abe ngabantu ababalulekileyo, uze uwajonge ukuba awanazo na izinto eziqikelelweyo neziphindaphindwayo.

Ukwahlulwa kwabaphulaphuli

Thelekisa iimfuno, imikhwa, imiqobo kunye neempendulo zamacandelo ngaphambi kwezigqibo zemveliso, ixabiso okanye imiyalezo.

Ingcaciso evela kuphononongo kunye namatikiti enkxaso

Guqula uphononongo, amatikiti kunye nodliwanondlebe zibe ziingcamango kunye nemisebenzi yokuqinisekisa.

Ukulungiselela udliwanondlebe kunye namaqela agxile kuwo

Ziqhelise imixholo, iziphikiso kunye nemibuzo elandelayo ngaphambi kokuba ubhale umsebenzi wokwenyani.

Yintoni eqhuba iimvakalelo

Hlalutya uphononongo, izimvo kunye nesicatshulwa sophando ukuze ubone ukuba yintoni eqhuba iimvakalelo ezilungileyo nezingalunganga.