Imarike, ukuqaliswa kunye nokukhula · Isicwangciso sokuya kwimarike
Ukulinganisa i-Go-to-Market: Vavanya iSicwangciso sakho se-GTM
Lingisa abathengi, iindlela zokuthengisa, uxinzelelo lwamaxabiso kunye nabakhuphisana nabo ngaphambi kokuba kuqaliswe kwaye ufumane ikhonkco elibuthathaka.
Yintoni omawuyilayishe
Isicwangciso se-GTM: abaphulaphuli, amajelo, ixabiso, imiyalezo
Umzekelo wombuzo
Baza kusabela njani [abaphulaphuli ekujoliswe kubo] kwisicwangciso sethu sokuthengisa, ukuba yeyiphi itshaneli kunye nemiyalezo esebenza, isicwangciso siphuka phi, kwaye bubuphi ubungqina obungekhoyo?Faka isicelo kwikhonsoli
Ingaba isebenza kanjani
- 01Igrafu yolwazi
Abantu, imibutho kunye neziganeko zikhutshwa kwizinto ozifundileyo kwaye zilukwe zibe yinkumbulo efanayo yehlabathi.
- 02Abemi
Into nganye iba yiarhente enobuntu bayo, izinto enomdla kuzo kunye nenkumbulo yayo; iiparameter zokulinganisa zilungiswa ngokuzenzekelayo.
- 03Ukulinganisa
Iiarhente zithumela, zinike izimvo, zixambulisane kwaye zitshintshe iingqondo zazo kumaqonga amabini oluntu ngaxeshanye, zijikeleza emva kwenye.
- 04Ingxelo
Iarhente yohlalutyo ifunda yonke into eyenzekileyo ize ibhale uqikelelo olunemiba ephambili yokuguquka, iingozi kunye namaqela anempembelelo.
- 05Ingxoxo
Buza nayiphi na iarhente ukuba kutheni iphendule ngendlela ephendule ngayo, okanye ubuze imibuzo elandelayo kumhlalutyi.
Iimeko ezifanayo
Eyona ngxaki ibiza kakhulu xa kuqaliswa
Vavanya uxinezeleko ngaphambi kokuba abathengi, abakhuphisana nabo kunye nabahlalutyi bakutolikele oko.
Ukungena kwimarike entsha
Vavanya ukungxamiseka komthengi, impendulo yabaphathi abakhoyo, amaqabane, iindlela kunye nabalawuli ngaphambi kokuba ungene.
Ulwandiso kwiindawo ezintsha
Thelekisa iingingqi kunye namacandelo: iingozi zokwahlulwahlulwa kwendawo, ukulingana kwesiteshi kunye nolandelelwano lokwandiswa.
Ulandelelwano lokuqaliswa kunye nexesha
Gqiba ukuba ngowuphi abaphulaphuli oza kuqala, ngowuphi umjelo, nini, kwaye uza kuthini kwinqanaba ngalinye.
Ukuthelekisa iingcamango zemveliso
Beka izimvo ezininzi phambi kwabaphulaphuli abalinganiswayo: iimpendulo, imiqobo yokwamkelwa kunye noko kufuneka kuqinisekiswe ngokulandelayo.
Ngaba kukho imfuneko
Vavanya iingcamango zemfuno ngokwecandelo ngaphambi kokuba wakhe okanye uqalise.