Ibitekerezo bya rubanda n'ibibazo · Kugarura icyizere nyuma y'urukozasoni
Isuzuma ryo kugarura izina nyuma y'ihohoterwa
Gereranya inzira zo gusana izina: ikigarura icyizere, ikigaragara nk'urwitwazo, n'amatsinda akomeza kurakara igihe kirekire.
Icyo ugomba kohereza
Incamake y'urukozasoni n'ibikorwa biteganyijwe
Urugero rw'ikibazo
After [the incident], which of the planned actions restores trust with customers, partners and the media, which backfire, and how long does the backlash last?Shyira muri konsole
Uko bikora
- 01Imbonerahamwe y'ubumenyi
Abantu, imiryango n'ibikorwa bivanwa mu bikoresho byawe bigashyirwa mu mucyo rusange w'isi.
- 02Abaturage
Buri kintu kiba umukozi ufite imiterere, inyungu n'urwibutso rwacyo; ibipimo byo kwigana bihinduka mu buryo bwikora.
- 03Gushushanya
Abakozi bandika, batanga ibitekerezo, batanga impaka kandi bagahindura ibitekerezo byabo ku mbuga nkoranyambaga ebyiri icyarimwe, inshuro nyinshi.
- 04Raporo
Umusesenguzi yiga ibyabaye byose maze akandika ubuhanuzi bushingiye ku bintu by'ingenzi byagiye bibaho, ibyago n'amatsinda akomeye.
- 05Ikiganiro
Baza umukozi uwo ari we wese impamvu yabyakiriye uko babyitwayemo, cyangwa ubaze umusesenguzi ibibazo bikurikira.
Andi makuru
Ibintu bisa
Uburyo amakimbirane yo mu gace arushaho kwiyongera
Reba uwafashe icyemezo kidasobanutse neza mbere na mbere — abaturage, itangazamakuru, abanyamakuru cyangwa abayobozi — impaka zitsinda n'igisubizo cyatuza ikibazo.
Ikizamini cy'ihungabana rusange ku itangazo
Reba uburyo inzego, itangazamakuru, amatsinda yagizweho ingaruka n'indorerezi bashobora guhindura ibyabaye, politiki cyangwa itangazo mbere yo kubitangaza.
Icyuho kiri hagati y'ikigo n'abaturage
Reba ikibazo cy’izina kigenda cyiyongera iyo ibibazo by’abaturage biva ku byo ikigo kivuga, hanyuma ugereranye gahunda zo gusubiza.
Itoze gutanga raporo y'ibibazo
Gerageza amagambo, igihe n'umuvugizi w'itangazo ryamagana ibibazo by'abanyamakuru n'ibitekerezo by'abafatanyabikorwa.