Kuyeserera kwa PR pa Mavuto — Yesezani Mawu Asanafike Mavuto

Kuyeserera kwa PR pamavuto kumakupatsani mwayi woyeserera momwe anthu angachitire ndi zomwe mwanena, nthawi yake komanso kusankha wolankhulira musanayambe vuto lenileni kapena kuyambitsa koopsa. Mumayika zochitikazo ndi mauthenga anu osankhidwa, mazana a othandizira a AI okhala ndi malingaliro osiyanasiyana amakambirana mu malo ochezera oyeserera, ndipo wothandizira wofufuza amanena kuti ndi mtundu uti womwe umathetsa mkanganowo ndi uti womwe umaipitsa. Zimasanduka masewera oyerekeza ovutitsa kukhala masewera olimbitsa thupi omwe mungabwereze ndikuyerekeza.

Chifukwa chiyani kulankhulana pamavuto kumafunika kuyeserera

Pa nthawi yamavuto, mawu oyamba nthawi zambiri amakhala ofunika kwambiri kuposa zonse zomwe zimatsatira. Kunena zochepa kwambiri ndipo anthu amadzaza chete ndi malingaliro. Kunena zambiri ndipo mumapanga mafunso atsopano. Sankhani munthu wosayenera kulankhula ndipo uthengawo umanyalanyazidwa, ngakhale utalembedwa bwino bwanji.

Mabungwe ambiri amakonza mapulani a mavuto, koma nthawi zambiri samayesa mawu enieni motsutsana ndi anthu omwe angawawerenge. Zochita za patebulo nthawi zambiri zimakhala ndi gulu lamkati, lomwe lili ndi malingaliro omwewo. Kuyerekezera kumawonjezera malingaliro akunja: makasitomala, otsutsa, atolankhani, antchito ndi owonera wamba, aliyense akuchitapo kanthu mwanjira yakeyake.

Kuyeserera n'kothandiza kwambiri:

• malonda asanayambitsidwe, kusintha kwa mitengo kapena kukonzanso zinthu;
• mukadziwa kuti nkhani yoipa ingachitike, mwachitsanzo pambuyo pa kafukufuku kapena chochitika;
• pamene mukufuna kukonzekera mawu oti musunge zinthu zanu pa zoopsa zomwe zingabwere mobwerezabwereza monga kuzima kwa deta, kubweza kapena mavuto a deta.

Kusiyana pakati pa kampani ndi anthu

Mavuto nthawi zambiri amakula chifukwa cha kusiyana pakati pa momwe kampaniyo imaonera zinthu ndi momwe anthu amaonera. Mkati mwa bungweli, nkhaniyi ikunena za zomwe zimayambitsa, njira zomwe zimachitika komanso kudziwika kwa milandu. Kunja, nkhaniyi ndi yosavuta: "Kodi anthu avulala? Kodi akudziwa? Kodi amasamala? Kodi zidzachitikanso?"

Kuyerekezera kumapangitsa kuti kusiyana kumeneku kuonekere. Othandizira akayankha zomwe mwanena, samalani ndi izi:

• Mawu omveka ngati odziteteza. Mawu monga "chochitika chosiyana" kapena "chogwirizana ndi malamulo" angakhale olondola koma nthawi zambiri amawerengedwa ngati onyoza.
• Mayankho osowa. Ngati othandizira apitiliza kufunsa funso lomwelo, mawu anu ali ndi vuto.
• Kusagwirizana kwa mawu. Mawu osangalatsa a kampani angaoneke ngati osayenerera anthu akakhala ndi nkhawa.
• Kukayikira za kudalirika. Othandizira angavomereze zoona koma osakhulupirira gwero.

Kufunsa mafunso kwa oimira payekhapayekha pambuyo pa kuthamangitsidwa kwa ntchito n'kothandiza kwambiri pano. Funsani woimira makasitomala wokayikira zomwe zingapangitse kuti kupepesako kukhale kodalirika, kapena funsani woimira atolankhani kuti ndi mawu ati omwe angatchule.

Momwe kuyerekezera kwa PR pamavuto kumagwirira ntchito

Mu InfoDome, mumakweza zikalata zomwe zimafotokoza zomwe zikuchitika: chidule cha zomwe zachitika, chikalata chofotokozera nkhani, mafunso ndi mayankho amkati, nkhani zakale za kampani yanu, kapena kufotokozera za kukhazikitsidwa komwe kukukonzekera. Mafayilo PDF, Markdown ndi TXT amathandizidwa. Kenako mumafotokoza momveka bwino zomwe mukufuna kulosera, mwachitsanzo: "Kodi makasitomala ndi atolankhani adzachita bwanji m'maola 48 oyamba ngati tifalitsa mawu awa m'mawa, ndipo CEO akulankhula?"

InfoDome imapanga chithunzi cha chidziwitso cha anthu, mabungwe ndi magulu m'malemba anu komanso maulalo pakati pawo. Kenako imapanga mazana a othandizira a AI, aliyense ali ndi khalidwe lake, udindo wake komanso kukumbukira kwa nthawi yayitali. Ena amayimira zinthu zenizeni zochokera kuzinthu zanu, monga kampani yanu, woyang'anira kapena mpikisano; ena amayimira makasitomala wamba ndi owonera.

Othandizira amalankhulana pa Twitter -like feed ndi Reddit -like forum nthawi imodzi, kwa maulendo angapo osankhidwa monga 10, 20 kapena 40. Kukumbukira kwawo kumasintha pamene nkhani ikupita patsogolo. Pamapeto pake, wothandizira wofufuza amalemba lipoti lolosera, ndipo mutha kufunsa wothandizira aliyense kapena kufunsa mafunso otsatira. Nkhani ya PR yokhudza mavuto imakupatsani poyambira pokonzekera.

Zoyenera kuyesa: mawu, nthawi, wolankhulira

Kuchita masewera olimbitsa thupi bwino kumasintha chinthu chimodzi nthawi imodzi, kuti muwone chomwe chinapangitsa kusiyana.

Chiganizocho. Yerekezerani chiganizo chachidule chofotokozera nkhani ndi kufotokozera mwatsatanetsatane. Yerekezerani kupepesa komwe kumatchula vutolo ndi komwe kumalankhula mwachidule. Yesani ngati muphatikiza njira zenizeni zotsatizana, monga kubwezera kapena kubwereza, kumachepetsa mkwiyo.

Kusunga Nthawi. Simungathe kutsanzira nkhani yonse mphindi ndi mphindi, koma mutha kuyerekeza zochitika: mawu nkhani isanafalikire poyerekeza ndi pambuyo pa zolemba zoyambirira zofunika, kapena chilengezo chimodzi motsutsana ndi zosintha zina. Fotokozani momwe nkhaniyo ikuyendera m'makalata anu ndi kufunsa.

Wolankhulira. Mawu omwewo ochokera kwa CEO, katswiri wa zaukadaulo, mkulu wa chithandizo cha makasitomala kapena katswiri wodziyimira pawokha angamveke mosiyana kwambiri. Yesani mitundu yosiyanasiyana pomwe wolankhulira yekha amasintha ndikuyerekeza momwe othandizira amafotokozera kukhulupirika kwa kampaniyo.

Popeza ma simulation amasiyana malinga ndi kuthamanga, yang'anani kusiyana komwe kumabwerezabwereza pakati pa kuthamanga m'malo modalira zotsatira imodzi.

Chitsanzo chogwira ntchito: kuchedwa kwa kubweza kwa chinthu

Katswiri wopanga zida zapakati wapeza kuti ma ketulo angapo akhoza kutentha kwambiri. Palibe kuvulala komwe kwanenedwa, koma gulu la ogula likufunsa kale mafunso. Gulu lolankhulana likutumiza chidule cha zomwe zachitika, zikalata ziwiri zoyambirira, mbiri ya kampaniyo ndi nkhani yapitayi yokhudza kubweza kwa mdani wake.

Cholembedwa A chili ndi chenjezo: "Tikudziwa malipoti ndipo tikufufuza. Chitetezo cha makasitomala ndicho chinthu chofunika kwambiri kwa ife." Cholembedwa B chili ndi chenjezo: chimatchula mayina a mitundu yomwe yakhudzidwa, chimafotokoza momwe mungayang'anire nambala ya seri, chimapereka cholowa m'malo mwaulere ndipo chimati mkulu wa chitetezo cha malonda adzayankha mafunso mu gawo la pompopompo tsiku lotsatira.

Pambuyo pa maulendo 20, mkangano woyerekeza wokhudza draft A ukulamulidwa ndi malingaliro. Oimira makolo ndi oimira ogula amafunsa kuti ndi mitundu iti yomwe yakhudzidwa, ndipo wothandizira mtolankhani amalemba chetecho ngati "kampaniyo ikudziwa". Ponena za draft B, othandizira akutsutsabe kuchedwaku, koma zokambiranazo zikusintha kukhala mafunso othandiza okhudza njira yosinthira. Lipoti la katswiriyu likuti draft B imachepetsa malingaliro koma kampaniyo iyenera kukhala yokonzeka kufotokoza chifukwa chake nkhaniyi sinalengezedwe kale.

Gululo lasankha kugwiritsa ntchito draft B, kuwonjezera nthawi yomveka bwino ya nthawi yomwe nkhaniyi inapezeka, ndikukonzekera mayankho a funso lakuti "chifukwa chiyani mochedwa chonchi?". Saona zotsatira zake ngati chitsimikizo, koma amapita ku chilengezo chenicheni ndi uthenga woyesedwa bwino.

Malire ndi machitidwe abwino

• Zolowetsa zimathandizira kutulutsa. Othandizira amachitapo kanthu pa zomwe zili m'mafayilo anu. Masiku ano sawerenga nkhani zenizeni okha, choncho onjezerani nkhani zoyenera kapena mbiri yanu nokha.
• Malingaliro, osati chitsimikizo. Kuyerekezera kumasonyeza mayankho omveka bwino, osati kuchuluka kwenikweni kwa madandaulo kapena mitu yankhani.
• Bwerezani ndi kuyerekeza. Yendetsani mitundu ingapo ndikuyang'ana mapatani ofanana.
• Phatikizani ndi kuweruza. Kuwunikanso malamulo, ndemanga zenizeni za makasitomala ndi zomwe gulu lanu lakumana nazo ndizofunikira kwambiri.

Kuti mupeze kusanthula kwachangu komanso kopitilira kwa ziwopsezo zolumikizidwa ndi malingaliro oyankha, InfoDome imapereka mapulojekiti apadera ngati mukufuna; werengani zambiri munkhani yathu yokhudza mphekesera ndi kuyerekezera kwa bodza . Kuti muyesere mawu anu tsopano, tsegulani cholumikizira cha InfoDome , tumizani zochitika zanu ndi ma drafts, ndikufotokozera zomwe mukufuna kulosera. Dongosololi limawononga €29 pamwezi, limaphatikizapo bajeti yogwiritsira ntchito AI pamwezi ndipo limatha kuthetsedwa nthawi iliyonse.