Mākete, whakarewatanga me te tipu · Mahere haere-ki-te-mākete

Whakatauira Haere-ki-te-Mākete: Whakamātauria tō Mahere GTM

Whakatauirahia ngā kaihoko, ngā hongere, te pēhanga utu me ngā kaiwhakataetae i mua i te whakarewatanga, ka kimihia te hononga ngoikore.

He aha hei tukuake

Mahere GTM: hunga whakarongo, hongere, utu, karere

How will [the target audience] react to our go-to-market plan, which channel and message work, where does the plan break, and what proof is missing?

01
Kauwhata mātauranga
Ka tangohia mai ngā tāngata, ngā whakahaere me ngā huihuinga i ō rauemi, ā, ka whatua hei maumaharatanga ngātahi mō te ao.
02
Taupori
Ka noho ia hinonga hei kaihoko me tōna ake tuakiri, ōna ake hiahia me tōna ake mahara; ka whakatikatika aunoatia ngā tawhā whakatauira.
03
Whakatauira
Ka tuku kōrero, ka tautohetohe, ka huri whakaaro hoki ngā kaihoko i runga i ngā papaaho pāpori e rua i te wā kotahi, i te rauna i muri i te rauna.
04
Pūrongo
Ka rangahauhia e te kaitātari ngā mea katoa i tupu, ā, ka tuhia he matapae me ngā pūwāhi hurihanga matua, ngā mōrearea me ngā rōpū whai mana.
05
Kōrero
Pātai atu ki tētahi kaihoko he aha i pērā ai tā rātou urupare, pātai atu rānei ki te kaitātari i ngā pātai whai muri.

Whakamātauria te whakarewatanga i mua i te whakamāramatanga a ngā kiritaki, a ngā kaiwhakataetae me ngā kaikōrero māu.

Whakamātauria te hiahia o te kaihoko, te urupare a ngā kaihoko o mua, ngā hoa mahi, ngā hongere me ngā kaiwhakahaere i mua i tō urunga mai.

Whakatauritea ngā rohe me ngā wāhanga: ngā mōrearea tauwāhi, te taunga o te hongere me te raupapa o te whakawhānui.

Whakatauhia ko tēhea hunga whakarongo ka tae tuatahi mai, ko tēhea hongere me te wā, me te aha te mea hei kōrero i ia taahiraa.

Whakatakotoria ētahi whakaaro ki mua i te hunga whakarongo whakaari: ngā tauhohenga, ngā arai tango me ngā mea hei whakamana i muri mai.

Whakamātauria ngā whakapae tono mā te wāhanga i mua i te hanga, i te whakarewa rānei.