Mā te whakatauira PR mō ngā āhuatanga ohorere ka taea e koe te whakaharatau i te urupare a te marea ki tō kōrero, tōna wā me tāu kaikōrero i whiriwhiri ai i mua i te raruraru tūturu, i te whakarewatanga mōrearea rānei. Ka tukuatu koe i te horopaki me ō tauira karere, ka matapakihia e ngā rau o ngā kaihoko AI me ngā tirohanga rerekē i roto i tētahi whatunga pāpori whakatauira, ā, ka ripoatahia e tētahi kaihoko tātari ko tēhea putanga ka whakamarie i te tautohetohe, ko tēhea hoki ka kino ake. Ka hurihia he kēmu whakapae ahotea hei whakaharatau ka taea e koe te whakahoki me te whakataurite.
He aha i hiahia ai kia whakaharatauhia te whakawhitiwhiti kōrero mō ngā āhuatanga ohorere
I roto i tētahi āhuatanga ohorere, he maha ngā wā ka nui ake te hiranga o te kōrero tuatahi i ngā mea katoa e whai ake nei. Ki te iti rawa te kōrero, ka whakakīia te wā puku e te tangata ki ngā whakapae. Ki te nui rawa te kōrero, ka puta he pātai hou. Kōwhiria te tangata hē hei kōrero, ā, ka warewarehia te karere, ahakoa te pai o te tuhituhi.
Ko te nuinga o ngā whakahaere e whakarite ana i ngā mahere mōrearea, engari he onge te whakamātautau i ngā kupu tuturu ki te hunga e pānui ana. Ko ngā mahi i runga i te tēpu he tikanga kei roto te tīma o roto, he rite tonu ngā whakaaro. Ka tāpirihia e te whakatauira te tirohanga o waho: ngā kiritaki, ngā kairīti, ngā kairīpoata, ngā kaimahi me ngā kaimātakitaki noa, e tauhohe ana ia tangata i tana ake huarahi.
He tino whai hua te whakaharatau:
- i mua i te whakarewatanga o tētahi hua mōrearea, i te huringa utu, i te hanganga anō rānei;
- ina mōhio koe ka pakaru pea tētahi kōrero kino, hei tauira i muri i tētahi arotake, i tētahi aituā rānei;
- ina hiahia koe ki te whakarite i ngā tauākī pupuri mō ngā mōrearea auau pēnei i te motuhanga o ngā hiko, ngā whakahokinga mai o ngā waea, ngā take raraunga rānei.
Te āputa i waenga i te kamupene me te iwi whānui
Ka kino ake ngā raruraru nā te āputa i waenganui i te tirohanga a te kamupene ki te āhuatanga me te tirohanga a te marea. I roto i te whakahaere, ko te kōrero e pā ana ki ngā pūtake, ngā tukanga me te whakaaturanga ture. I waho, he māmā ake te kōrero: "Kei te whara te tangata? I mōhio rātou? Kei te aro rātou? Ka tupu anō?"
Mā te whakatauira ka kitea tēnei āputa. Ina tauhohe ngā kaihoko ki tō kōrero, me tūpato ki:
- He kupu ārai te āhua. Tērā pea he tika ngā kīanga pēnei i te "he aituā motuhake" me te "e rite ana ki ngā ture" engari he maha ngā wā ka kitea he whakahē.
- Ngā whakautu ngaro. Ki te pātai tonu ngā kaihoko i te pātai kotahi, he hapa tō tauākī.
- Kāore e ōrite te reo. Tērā pea ka āhua koretake te reo harikoa o te waitohu ina āwangawanga te iwi.
- Ngā ruarua mō te pono. Tērā pea ka whakaae ngā kaihoko ki ngā kōrero engari kāore e whakawhirinaki ki te pūtake.
He tino whai hua te uiui i ngā kaihoko takitahi i muri i te oma. Pātai atu ki tētahi kaihoko kiritaki ruarua he aha te mea ka taea te whakapono ki te whakapāha, pātai atu rānei ki tētahi kaihoko kairīpoata ko tēhea kōrero ka whakahuatia e rātou.
Te mahi a te whakatauira PR mō ngā āhuatanga ohorere
I roto i InfoDome, ka tukuatu koe i ngā tuhinga e whakaahua ana i te āhuatanga: he whakarāpopototanga o ngā aituā, he tauira pānui pāpāho, he pātai me ngā whakautu ā-roto, he kōrero o mua mō tō kamupene, he whakaahuatanga rānei mō tētahi whakarewatanga kua whakaritea. Ka tautokona ngā kōnae PDF, Markdown me TXT. Kātahi ka whakamāramahia e koe i roto i ngā kupu mārama te mea e hiahia ana koe ki te matapae, hei tauira: "Me pēhea te tauhohe a ngā kiritaki me ngā pāpāho i roto i ngā haora 48 tuatahi mēnā ka whakaputaina e mātou tēnei kōrero i te ata, ā, ka kōrero te Tumu Whakahaere Matua?"
Ka hangaia InfoDome he kauwhata mōhiotanga o ngā tāngata, ngā whakahaere me ngā rōpū i roto i ō tuhinga me ngā hononga i waenganui i a rātou. Kātahi ka hangaia he rau o ngā kaihoko AI, ia tangata me tōna ake āhua, tūranga me te mahara roa. Ko ētahi e tohu ana i ngā hinonga tūturu kua whakahuatia mai i ō rauemi, pēnei i tō kamupene, he kaiwhakahaere, he kaiwhakataetae rānei; ko ētahi e tohu ana i ngā kiritaki me ngā kaititiro noa.
Ka taunekeneke ngā kaihoko i runga i te whāngai rite ki a Twitter me te huihuinga rite ki Reddit i te wā kotahi, mō te maha o ngā rauna kua tohua pērā i te 10, 20, 40 rānei. Ka whakahoutia ō rātou mahara i te whanaketanga o te kōrero. I te mutunga, ka tuhia e te kaihoko tātari he pūrongo matapae, ā, ka taea e koe te uiui i tētahi kaihoko, te pātai rānei i ngā pātai whai muri i te kaitātari. Mā te horopaki PR raruraru ka hoatu he tīmatanga kua rite ki a koe.
Ngā mea hei whakamātautau: te kōrero, te wā, te kaikōrero
Mā te whakaharatau pai ka whakarerekēhia tētahi taurangi i ia wā, kia kite ai koe i te mea i rerekē ai.
Te kōrero. Whakatauritea tētahi kōrero poto me tētahi whakamārama taipitopito. Whakatauritea tētahi whakapāha e whakahua ana i te raruraru ki tētahi e kōrero whānui ana. Whakamātauria mēnā ka whakaitihia te riri mā te whakauru i ngā mahi whai muri, pērā i te utu, te arotake rānei.
Te wā. Kāore e taea te whakatauira i tētahi rūma pūrongo meneti-i-te-meneti, engari ka taea e koe te whakataurite i ngā horopaki: he kōrero i mua i te horapa o te kōrero me muri i ngā pou tuatahi, he pānuitanga kotahi rānei me te raupapa o ngā whakahoutanga. Whakaahuahia te raupapa i roto i ō tuhinga me te tohutoro.
Te kaikōrero. Tērā pea ka rerekē te taunga mai o ngā kupu ōrite a te Tumu Whakahaere Matua, a te kaiārahi hangarau, a te tumuaki ratonga kiritaki, a te tohunga motuhake rānei. Whakahaerehia ngā momo kupu rerekē ko te kaikōrero anake te mea e rerekē ana, ā, whakatairitehia te whakaahuatanga a ngā kaihoko i te pono o te kamupene.
Nā te mea he rerekē ngā whakatauira i ia oma, kimihia ngā rerekētanga e puta ana i ngā oma katoa, kaua e whakawhirinaki ki tētahi hua kotahi.
Tauira i mahi: he whakahokinga hua kua whakaroahia
Ka kitea e tētahi kaihanga taputapu rahi-waenga ka wera rawa pea tētahi puranga pata. Kāore he whara i puta mai i te pūrongo, engari kei te pātai kē tētahi rōpū kaihoko. Ka tukuatu te tīma whakawhitiwhiti kōrero i te whakarāpopototanga o te aituā, ngā tauira kōrero e rua, he kōrero poto mō te kamupene me tētahi tuhinga purongo o mua mō te whakahokinga mai o tētahi kaiwhakataetae.
He āta whakaaro te Tauira A: "E mōhio ana mātou ki ngā pūrongo, ā, kei te tirotirohia e mātou. Ko te haumaru o te kiritaki te mea nui ki a mātou." He tika te Tauira B: e whakaingoatia ana ngā tauira e pāngia ana, e whakamārama ana me pēhea te tirotiro i te tau rangatū, e tuku ana i tētahi whakakapinga kore utu, ā, e kī ana ka whakautua e te tumuaki o te haumaru hua ngā pātai i roto i tētahi wātū ora i te rā e whai ake nei.
I muri i ngā rauna 20, ko te tautohetohe whakatauira mō te tauira A e whakahaerehia ana e te whakapae. Ka pātai ngā māngai e tohu ana i ngā mātua me ngā kaitautoko kaihoko ko ēhea tauira e pāngia ana, ā, ka whakaahuahia e te māngai kairīpoata te wā puku me te mea "i mōhio te kamupene". Mō te tauira B, kei te whakahē tonu ngā māngai i te whakaroa, engari ka neke te kōrero ki ngā pātai whai hua mō te tukanga whakakapinga. E kī ana te pūrongo a te kaitātari ka whakaitihia e te tauira B te whakapae engari me rite te kamupene ki te whakamārama he aha i kore ai te take i panuitia i mua.
Ka whakatau te tīma ki te whakamahi i te tauira B, ka tāpirihia he rārangi wā mārama mō te wā i kitea ai te take, ā, ka whakarite i ngā whakautu ki te pātai "he aha i roa ai te wā?". Kāore rātou e whakaaro ki te hua hei taurangi, engari ka uru atu rātou ki te panuitanga tuturu me tētahi karere kua pai ake te whakamātautau.
Ngā herenga me ngā mahi pai
- Ka hangaia e te tāuru te putanga. Ka aro atu ngā kaihoko ki ngā mea kei roto i ō tuhinga. I ēnei rā, kāore rātou e pānui i ngā purongo tūturu, nō reira tāpirihia he kōrero, he papamuri rānei e tika ana māu anō.
- He whakapae, ehara i te tino mārama. E whakaatu ana te whakatauira i ngā tauhohenga whaitake, ehara i te maha tika o ngā amuamu, o ngā pane rānei.
- Whakahokia, whakatairitea. Whakahaerehia ētahi momo rerekē, kimihia ngā tauira ōrite.
- Tāpirihia te whakatau. He mea nui tonu te arotake ture, ngā urupare pono a ngā kiritaki me te wheako o tō rōpū.
Mō te tātari ora, tonu o ngā whakaekenga mōhiohio kua whakaritea me ngā taunakitanga whakautu, ka tukuna e InfoDome ngā kaupapa ritenga ina tonoa; pānuihia atu i roto i tā mātou tuhinga mō te whakatauira rongo me te kōrero teka . Hei whakaharatau i tāu ake kōrero inaianei, whakatuwheratia te papatohu InfoDome , tukuatu i tō horopaki me ngā tauira, ka whakaahua i tāu e hiahia ana ki te matapae. Ko te utu mō te mahere he €29 ia marama, kei roto ko te tahua whakamahinga AI ia marama, ā, ka taea te whakakore i ngā wā katoa.
Ngā Pātai Auau
Ka taea e au te whakamahi i te whakatauira āwhati i mua i te puta mai o tētahi āwhati?
Āe, koinā tōna kaupapa matua. Ka taea e koe te whakaharatau i te pupuri i ngā tauākī mō ngā tūponotanga pea, te whakamātautau rānei i te whakawhitiwhiti kōrero mō tētahi whakarewatanga mōrearea, te whakahounga anō, te huringa utu rānei i mua i te whakapuakitanga ki te marea.
Kia pēhea te tere o taku whiwhi hua?
Kei te rahi o ō tuhinga me te maha o ngā rauna te mea e whakawhirinaki ana. He pai te tirotiro tuatahi mō te oma poto me te 10 rauna; mā ngā oma roa e whakaatu te whanaketanga o te tautohetohe.
E matapaetia ana rānei e te whakatauira ngā pane o ngā pāpāho?
Kāore rawa. E whakaatu ana ko ēhea ngā koki me ngā kīanga ka kohia, ka whakahokia e ngā kaihoko, tae atu ki ngā kaihoko pāpāho-rite, ka āwhina i a koe ki te matapae i ngā anga pea kaua ki ngā pane matua tika.
Ka taea e au te whakamātautau i te kōrero kotahi mō ngā hunga whakarongo i ngā whenua rerekē?
Āe. Ka taea e koe te whiriwhiri i te 10 whenua whakarongo, ā, ka wehea ōritetia ngā kaihoko i waenga i a rātou, kia kite ai koe mēnā he rerekē te taunga o te tauākī puta noa i ngā mākete.